"I can think of no more effective agent in advancing our freedom to live as we choose than insurance people. These people know the economic pulse of the country as few may, for they walk all streets of American life and sit down and talk to youth and to the mature and to the aged. Insurance people know their wants. Insurance people help them to help themselves in times of need. Insurance people build for they help others build. They insure the future. They are respected. And they are a friend." -- President John F. Kennedy